Show Business & Entertainment

The NEW “Business Unit” in joint venture with ICONS INTERNATIONAL

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we have chosen to offer our extended networking expertise to ever increasing market segments. We have therefore entered the Entertainment sector where we have the strategic role of bringing together “Demand” and “Offer”.

We organize and assist:

  • TV Production
  • TV Studios
  • FILM Production
  • Film Studios
  • FILM Funds
  • Media Groups
  • Events
  • Sports events
  • Music events
  • and much more …

We help professionals and newcomers to the Entertainment business (actresses, actors, authors, film directors, musicians, models, producers, professional athletes, writers and other people in various entertainment businesses) to be successful by coaching them with the right advice and leading them to success through our Talent Agency.  We are well established and our success is determined by networks upon networks of contacts as well as having access to professional casting services. To be noted that many of these casting resources are not available to the general public.

Finally we can assist you with the connected Advertising, Product Placement and Sponsorship requirements that you or your organization may have.

Please forward your inquiries to info@iconsfze.com . We will be glad to inform and assist you.

How to become an Actor or Actress

ICONS CONSULTING

Becoming an Actor or an Actress is the dream of many people. Stardom is the goal of many, but the reality of few. You’ll need Strong Will, Perseverance, Time, Talent, Commitment and Dedication.

Becoming an Actor or an Actress is often a long road with many sacrifices along the way, however it is possible. Get all the experience that you can, and take every opportunity and role possible. Get your name and face out there. That is how you get known and this is where we can help!.

Here is the basic road to becoming a star:


The first thing you need to do is to get in contact with a talent agency and set up an audition. This will establish you with an agency before uprooting yourself and moving with only a dream.

You will instead have a foundation to build on.

The second thing you need to do to become an Actor or Actress is to enroll in some professional acting classes. Do this near your home. Also, get involved in some acting at the local scene. Join your community drama club or theatre and get a little experience under your belt.

We can advise you on the possibilities that you have around your area.

Now that you have got involved with a talent agency and found a path for experience in your city. You will need to be readily available to attend all auditions or casting calls that your agent sets you up with.

Jump at nearly every opportunity that comes your way. Take every role you can get, for experience if nothing else. Expect to start at the bottom and work your way up. Not everyone becomes a breakthrough artist right away.

Now, become a star!
Make your dreams come true and become part of the celebrity world!

Work and work hard, and it can happen.

We are always seeking for Acting Roles (Cast) and associated support roles:

  • Male Lead Actors
  • Female Lead Actors
  • Actresses
  • Actors
  • Extras
  • Dancers
  • Stunt performers
  • Stunt Doubles
  • Stand-ins
  • Narrators
  • Presenters

… and support people for Actors:

  • Dialogue coach
  • Choreographer
  • Stunt coordinator
  • Make Up
  • Hair Stylist
  • Wardrobe
  • Costume Designer
  • Personal Assistant

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we will be glad to present you the opportunities and help you to be successful in this fascinating business.

Please forward your inquiries to info@iconsfze.com . We will be glad to inform and assist you.

Talent Agency

ICONS CONSULTING: TALENT AGENCY

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we have the strategic role of bringing together the Demand” (TV & Film production, Events, Sports events, Music events and much more) and the Offer (actresses, actors, authors, film directors, musicians, models, producers, professional athletes, writers and other people in various entertainment businesses). We are well established and our success is determined by networks upon networks of contacts as well as having access to professional casting services. Many of these casting resources are not available to the general public.

We are the talent agent, or booking agent, “par excellence” that has already been chosen by leading companies and have found many jobs for authors, film directors, musicians, models, producers, professional athletes, writers, actors and actresses interested in working theatrically (stage, film or television) as well as in commercials.

We engage the “talents” (actors, models, voice-over artists, etc.) and the “buyers” (casting directors, advertising agencies, TV & Film production companies, photographers and direct clients, etc.).

Our major role is to promote talents to the buyers, submitting talents that have the appropriate age, race, sex, look and talent that the buyer is seeking for his/her project. We submit actor’s head-shots or the model’s composite card or portfolio to buyers, organize auditions (the talent is the only one who can get the job through the audition) and coordinate the details of wardrobe and directions as well as negotiate the contract or pay.

In cohesion to our company policies in the matter of transparency, we anticipate that for our work we do not take charges for representation but negotiate case by case a commission that may vary from 10 to 30% of the gross contracted amount, depending on the profile of the candidates and the job to be done.

However we may recommend steps that will cost money, especially when talent is starting out. At the first introduction we may suggest new photos, promo-video’s, training, test auditions and casting calls, professional acting classes, get you involved in some acting at the local scene or community drama club / theatre (getting a little experience under your belt), workshops or other promotional solutions for attracting good contacts for new talent. We have selected the best professionals (best photographers) or shots to make into head-shots and much more.

Apart from the above direct expenses, if we incur and cover upfront costs, over and above our contracted commission (travel expenses or other), we will ask to be reimbursed for these last expenses only after the talent begins work.

We are always seeking for Acting Roles (Cast) and associated support roles:

  • Male Lead Actors
  • Female Lead Actors
  • Actresses
  • Actors
  • Extras
  • Dancers
  • Stunt performers
  • Stunt Doubles
  • Stand-ins
  • Narrators
  • Presenters

… and support people for Actors:

  • Dialogue coach
  • Choreographer
  • Stunt coordinator
  • Make Up
  • Hair Stylist
  • Wardrobe
  • Costume Designer
  • Personal Assistant

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we will be glad to present you the opportunities and help you to be successful in this fascinating business.

Please forward your inquiries to info@iconsfze.com . We will be glad to inform and assist you.

We wish the best for you and hope to see you on the big screen soon.

 

Legend TV & Film Production

PRESS RELEASE:
ICONS INTERNATIONAL, the specialists in emerging markets and innovation, is the Official Agent of Legend” – TV & Film Production.

To publicize this new agreement, ICONS will promote the production of a one hour television documentary, filmed in Full High Definition (HDTV) that will showcase the Emirate of Ras Al Khaimah. For more information please visit the RAK Television Documentary.

Legend Film & Television production company is a specialist communications & media production company servicing both the corporate and global film and television markets .

A British company living in Dubai! We put up with the heat, you get the experience that we have built up working with the worlds top TV Channels, Advertising Agencies and Blue Chip Corporations.

Our people started filming in the 70’s and 80’s, when TV cameras had valves in them and took half the day to warm up. We shot on 35mm film in the depths of Siberia and the badlands of Mexico. Twelve years ago we got to know High Definition cameras (HD cameras first appeared in Japan in the early 80’s) and nowadays we mix modern HD cameras with 35mm film lenses giving true movie quality to our projects.

Legend Film & Television has an Award winning team which have decades of quality production experience and have successfully delivered assignments for the likes of the BBC, Discovery Channel, MTV, etc. All of the filming is undertaken utilising leading HD (High Definition) cameras and technologies thus ensuring that your message is delivered with stunning clarity visually, aurally and creatively. The quality of their production work is further enhanced by having one of the UK’s leading Executive Producers as the head of all aspects of production and creativity.

The following provides a brief insight into some of the offerings Legend Film & Television Production can deliver to you by ensuring more effective utilization of digital film media in positively communicating your message to your corporate audience. Clearly this is not exhaustive and is purely limited by the creativity we engender in a clients mind and vision:

  • We will profitably raise your profile within the markets you currently operate, or wish to operate in the future, by helping you to maximize the potential of:
  1. Corporate digital media presentations
  2. Embedded digital media in corporate web-sites
  3. TV Commercials
  4. Viral Marketing
  • We will help you communicate productively with all of your stakeholders; both internally and externally, thus enabling more effective management of their individual needs and wants:
  1. Vision & Mission
  2. Corporate Objectives
  3. Induction Training
  4. Health, Safety & Environment Training
  5. Corporate Social Responsibility (CSR)
  • We enable you to deliver effective and positive communication with all of your stakeholder audience and permit you to highlight areas such as:
  1. The detail of the Landscape & Eco-system within which you operate.
  2. Customer Satisfaction – what it looks like!
  3. Supplier Relationships
  4. Shareholder Relationships
  5. Investor Relationships – making your company come alive!
  • We are able to support you in the development of unique tools, for example, mapping and visualizing your supply chain – Meet the delivery team!
  • We will also have many opportunities for sponsoring documentaries, films and events; this will include opportunities for Product Placement.

I hope the above will be of interest to you, if you wish to discuss and expand what we are able to do for you please do not hesitate to contact ICONS at the following e-mail address info@iconsfze.com . Hopefully we will have the pleasure of meeting you in the near future.

 

RAK Television Documentary

Ras Al Khaimah (RAK)
TELEVISION DOCUMENTARY

Worldwide release
One Hour
High Definition (HD)

Objective: To attract more people to Ras Al Khaimah!

How:
1. By increasing the number of tourists (both staying and visiting)
2. By increasing the number of business visitors (including investors)
3. By attracting commerce and industry to establish themselves in Ras Al Khaimah
4. By encouraging take-up of residency
5. By enabling global exposure of the benefits of Ras Al Khaimah

Why:
Figures produced by Ras Al Khaimah say that the current population is around 200,000. RAK is looking to increase this to 750,000 over the next ten years; within this number RAK expects to have around 350,000 high net worth permanent residents.

Who:

How Icons can support Ras Al Khaimah in ensuring effective delivery of the Emirates objective.

1. ICONS will produce a one hour television documentary, filmed in Full High Definition (HDTV) that will showcase the Emirate of Ras Al Khaimah. The documentary will include the following subjects but not be limited to:

  • History
  • People
  • Culture
  • Geography
  • Wildlife & Environment
  • Economy
  • Developments
  • The Future

2. ICONS will market the documentary to a number of major TV Channels and Film Distributors around the world, including but not limited to:

  • American and Pan Global TV Networks (ie: Discovery Channel HD, NBC, TLC)
  • UK and European TV Networks
  • Middle East and Asia TV Channels
  • China
  • Australasia

Ras Al Khaimah makes for a fascinating television documentary subject with its diversity, history and young, energetic Ruler together with its dynamic ambitions for sustainable and balanced growth. Much effort has been undertaken to raise the worlds awareness of the Emirate of Ras Al Khaimah and the success of these efforts are clearly bearing fruit, it is now time to elevate those efforts to even greater levels and enable a global audience to experience the sheer beauty and dynamism that is Ras Al Khaimah and putting the Emirate where it truly belongs on the world tourism map.

A personal story

Shaikh Saud Bin Saqr Al Qasimi, Ruler of the Emirate of Ras Al Khaimah

This is a documentary for the western world, a documentary that shows not just the region that is Ras Al Khaimah, but also shows the people, the culture and the developing opportunities that are Ras Al Khaimah. A very important part of the story is having the most important family of Ras Al Khaimah, the dynamic ruler Shaikh Saud Bin Saqr Al Qasimi tell us his own story, to show us Ras Al Khaimah in his own words and share his own personal views of his country
and his people. To go out with our camera crew and meet the people who live and work in this very special place.

  • We will showcase the amazing natural beauty of Ras Al Khaimah from the air, land and sea; including below the waves!
  • The documentary will take time to explore the stunning beauty of the Hajar Mountains.
  • Ras Al Khaimah is also famous for it’s underwater diving and we will send underwater High Definition (HD) cameras down to one of the most famous wreck sites just off the coast.

Click to find out more about the Emirate of Ras Al Khaimah!


Product Placement

ICONS CONSULTING:

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.

In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.”

The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”

Recognizable brand names appeared in movies from cinemas earliest history. Before films were even narrative forms in the sense that they are recognized today.

Incorporation of products into the actual plot of a film or television show is generally called “brand integration”. An early example of such “brand integration” was by Abercrombie & Fitch when one of its stores provided the notional venue for part of the romantic-comedy film Man’s Favourite Sport? (1964) starring Rock Hudson and Paula Prentiss.

Products placed in TV shows!
Product placement, whereby companies and corporations pay to have their products included in television programming for marketing purposes is highly prevalent in reality television.

The following is a list of television shows with the most instances of product placement (11/07–11/08; Nielsen Media Research). Eight out of the ten are reality television shows.

  • The Biggest Loser 6,248
  • American Idol, 4,636
  • Extreme Makeover: Home Edition’, 3,371
  • America’s Toughest Jobs, 2,807
  • Deal or No Deal, 2,292
  • America‘s Next Top Model, 2,241
  • Last Comic Standing, 1,993
  • Kitchen Nightmares 1,853
  • Hell’s Kitchen, 1,807

Product placement has long been prevalent in sports as well, from professional sports to college sports, and even on the local level with high school sports. This can be attributed to sports being prevalent on television, which increases exposure to these products.

Actual product placement falls into two categories:

  • products or locations that are obtained from manufacturers or owners to reduce the cost of production, and
  • products deliberately placed into productions in exchange for fees.

Some placements provide productions with below-the-line savings, with products such as props, clothes and cars being donated for the production’s use, thereby saving them purchase or rental fees.

Producers may also seek out companies for product placements as another savings or revenue stream for the movie, with, for example, products used in exchange for help funding advertisements tied-in with a film’s release, a show’s new season, television documentaries or other event.

Product placement is also one of the sectors poised for the most growth, with PQ Media predicting the 2009 figures to more than double by 2014, when product placement is projected to be a $6.1 billion market. A major driver of growth for the use of product placement is the increasing use of digital video recorders (DVR) such as TiVO, which enable viewers to skip advertisements. This ad-skipping behavior increases in frequency the longer a household has owned a DVR.

Certain products are featured more than others. Commonly seen are automobiles, fashion brands, hospitality brands, travel, consumer products, food and drink, consumer electronics and computers, and tobacco products.

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we will be glad to prospect the opportunities within this profitable and intriguing sector.

Please forward your enquiries to info@iconsfze.com . We will be glad to inform and assist you.

Some product placement examples:

  • Among the famous silent films to feature product placement was Wings (1927), the first film to win the Academy Award for Best Picture. It contained a plug for Hershey’s chocolate.
  • Another early example in film occurs in Horse Feathers (1932) where Thelma Todd’s character falls out of a canoe and into a river. She calls for a life saver and Groucho Marx’s character tosses her a Life Savers candy.
  • The film It’s a Wonderful Life (1946), directed by Frank Capra, depicts a young boy with aspirations to be an explorer, displaying a prominent copy of National Geographic.
  • In the film Love Happy (1949), Harpo Marx’s character cavorts on a rooftop among various billboards and at one point escapes from the villains on the old Mobil logo, the “Flying Red Horse“.
  • In the film noir Gun Crazy (1949), the climactic crime is the payroll robbery of the Armour meat-packing plant, where a Bulova clock is prominently seen.
  • In 1995 one of the most successful movie product tie-in was when Karen sortito created a BMW campaign for the film GoldenEye. The BMW car, a Z3, was a new model at the time. Afterwards, while the film was number one at the box office, sales of the car spiked.
  • For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with Visa, L’Oréal, Ericsson, Heinekin, Avis rental cars and Omega watches. The film brought in more than $300 million dollars.
  • The film I, Robot, though set in the future, makes heavy use of product placements for Converse trainers, Ovaltine, Audi, FedEx, Dos Equis, and JVC among others, all of them introduced within the first ten minutes of the film. One particular scene borders into an actual advertisement in which a character compliments Will Smith’s character’s shoes to which he replies “Converse All-Stars, vintage 2004.” (the year of the film’s release). Audi invested the most on the film, going so far as to create a special car for the film, the Audi RSQ. It was expected that the placement would increase brand awareness and raise the emotional appeal of the Audi brand, objectives that were considered achieved when surveys conducted in the United States showed that the Audi RSQ gave a substantial boost to the image ratings of the brand. The Audi RSQ is seen during nine minutes of the film, although other Audis like the Audi A6, the Audi TT and the Audi A2 can be seen sprinkled throughout the film.
  • The film 17 Again makes heavy use of product placement featuring cereals, sandwich fillers, chips, stereo systems, and auto mobiles.
  • The film The Island, directed by Michael Bay, features at least 35 individual products or brands, including cars, bottled water, shoes, credit cards, beer, ice cream, and even a search engine.
  • The film Casino Royale features peculiarly blatant product placement during a exchange between James Bond and Vesper Lynd in which she enquires seductively whether he wears a Rolex watch. “Omega,” he replies suavely. “Beautiful,” she purrs.
  • The comedy film Talladega Nights: The Ballad of Ricky Bobby also contained a high amount of product placement. Characters repeatedly mention brands under the disguise of NASCAR sponsorship.
  • Bill Cosby’s film Leonard Part 6 showcased Coca Cola product placements.
  • The film Catch Me If You Can makes heavy handed use of a Sara Lee placement by mentioning it six times throughout the movie.
  • The 2001 film Evolution features product placement integral to the entire film. When mutated lifeforms attack earth, the characters use a large amount of Head & Shoulders dandruff shampoo as a source of selenium disulfide, which is poisonous to the creatures.
  • The 2001 film Josie and the Pussycats featured a large amount of blatant product placement for brands such as Puma, Target, McDonalds and TJ Maxx. This appears to be done ironically, as the plot of the film revolves around subliminal messages in advertising.
  • The Japanese animated series Code Geass is sponsored by the Japanese branch of Pizza Hut. Despite the fact that the series is set in an alternate reality, at least one main character is depicted ordering and receiving a Pizza Hut pizza on several occasions. The company’s logo also appears throughout the series.
  • The 2009 film Star Trek, in a scene where young James Kirk drives and crashes an old corvette, he operates a Nokia touch-screen smartphone. Before the car crashes, audiences will hear the Nokia trademark ring tone.
  • The film The Cat in the Hat (2003) contained product placement where all residents of the town drive a Ford Focus.

Sponsors

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Social Commitments – CSR

Employees

ICONS International people are critical to its success. The Group motivates its employees and promotes involvement by making the most of diversity, supporting professional development, and ensuring safe, healthy working conditions.

Diversity

Diversity underpins our history, culture and identity. That’s why the first commitment in Our Principles of Responsibility states that: ” ICONS International employees can all express their cultural diversity and are managed without discrimination”. We know that employees who feel respected are more motivated and effective. For this reason, we’ve taken measures to promote gender equality in the workplace, age diversity, jobs for the disabled and minority hiring. We take action at three levels: recruitment, job opportunities and career development. Our goal is to make diversity a strength, an advantage and a lever for developing creativity and competitiveness.

Health / Safety

In designing our policies, ICONS International adopted the World Health Organization’s definition of health: “Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”. For ICONS International, health is a challenge shared by all of its team members and partners. The Group also considers that insurance coverage is a crucial lever for maintaining a high level of good health. It believes in deploying local approaches to achieve its goal of being the health benchmark in all host countries.

Wholesale suppliers

Sustainable development holds companies up to stakeholders’ expectations. As a Global Compact signatory, ICONS International takes sustainable development issues into account when selecting suppliers.

The Group encourages suppliers and their subcontractors to join the Global Compact themselves. By asking suppliers to meet its direct requirements and make a public commitment, the Group exposes them to the principles of sustainable development.

This approach also reflects ICONS International’s commitment to promoting human rights, in accordance with Global Compact Principle 1 (Businesses should support and respect the protection of internationally proclaimed human rights) and Principle 2 (Businesses should make sure that they are not complicit in human rights abuses).

Corporate Social Responsibility

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, our goal of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, we proactively promote the public interest by encouraging community growth and development. We voluntarily eliminate practices that harm the public sphere, regardless of legality. For ICONS International CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line (TBL): people, planet, profit. Our organization is driven by ethical and moral principles in all our business environment.

Dedicated to Youth

At ICONS INTERNATIONAL, the specialists in emerging markets and innovation, we are very close to community’s events and youth. We take to heart and treasure young boys and girls initiatives in a very delicate phase of their lives by supporting and promoting youth and school activities.

In this great venture, we are but just a drop in the ocean! It is for this reason that we greatly appreciate your consideration for helping us in this very important Social Mission.

We thank you for taking your time in further reading about the projects that we promote and are grateful for any financial support and contributions that you will devote to our young friends and students projects .

 

World Challenge

Ras Al Khaimah English Speaking School (RAKESS) have organized a mission for students in which a group of ten students are preparing to take part. It consists of a 4-week educational expedition to Tanzania which will involve a challenging 4 days trek to Mt Meru and working with the local community to help repair and redecorate a large school.

I’m a 15 years old student at RAKESS participating to this event and writing on our teams behalf. We would greatly appreciate your consideration, interest and financial support for our students team project.

I attached a brief presentation of the world challenge mission and the letter Mr Clarke (our Geography teacher) has drafted to endorse the mission.

As shown in the presentation, one of the tasks we have to achieve in order to complete the school mission is “fund collection”. Our group of 10 people have to raise 150.000 Dhs (about US $ 42,000) for the whole group (15.000 Dhs – about US $ 4,200 each).

You could be of great help for us and we would really appreciate your support to collect the  funds required for the school mission. ICONS International has kindly set-up a “World  Challenge Account” for us making it easy for you to donate.

Donate now…

Should you prefer to pay your donation via:

  • Bank Transfer
  • Western Union
  • MoneyGram

please refer to “World Challenge Account” at the ICONS International Administration introduction section.

We thank you in advance for your support and look forward to sharing our experience with you after the event.

For more information you can contact me through ICONS International by sending an e-mail at: info@iconsfze.com .